SPORE Creature Creator, From the team headed by Will Wright, creators of The Sims, comes Maxis’s next wild burst of imagination, Spore. It’s a game, it’s a toy, and it’s the most intriguing computer gaming experience to come along in years.

Most important, you don’t just play that scenario; you design it, making Spore’s most compelling attribute the way it blurs the line between creator and consumer.

Though it’s not the be-all and end-all that its five years in the cooker may have suggested, Spore is a transfixing, perplexing, occasionally vexing, but mostly triumphant example of what happens when a design team gets the balance between imposition and choice almost exactly right.

Features:

Take amazing Journey: Create and guide your creature through five stages of evolution.

Unleash your Imagination: Make fantastical creatures, vehicles, buildings and spaceships.

Show Off Your Creation: Everything you make can be shared and used by other players.

Explore your World and Beyond: Seek out new planets filled with other players creations. [SPORE]

Nintendo unveiled a highly-sensitive motion controller add-on for its Wii system as it seeks to capitalise on its position as the global console leader.

At the E3 games conference in Los Angeles, the firm showed off its Wii MotionPlus, which it promised would add more realism and depth to games.

The company has sold more than 10 million Wii consoles and 70 million DS handheld machines worldwide.

Rival Sony has announced a larger capacity version of its PlayStation 3. At a later press conference, Sony unveiled a film download service and an 80-gigabyte hard drive version of PS3 for gamers in North America.

Nintendo president Satoru Iwata said innovation was key for the company. Iwata said he wanted Wii products to provide increased enthusiasm. “Even if it is revolutionary sooner or later, people become tired of a new form of entertainment,” he said. Addressing the rapid turnaround in Nintendo’s fortunes over the last two years, Mr Iwata admitted that the success of the company had taken even staff at Nintendo by surprise.

Referring to the success of the Wii, and peripherals like the balance board, he said: “Everyone had a pessimistic view of Nintendo in 2003.

“Even Nintendo employees could not have imagined that five years later the market respond so quickly that we could sell millions of bathroom scales around the world.” Mr Iwata, who was speaking to media at the Kodak Theatre in Hollywood, said the firm’s success had resulted in a paradigm shift in the industry, with hardware sales growing in periods outside the traditional high spots, and software titles like Brain Training and Nintendogs having two-year life spans on retail shelves.

I believe we must find more ways for players to feel engaged. Nintendo president Satoru Iwata, Nintendo said recently European sales of the Wii numbered more than 200,000 each week. But Mr Iwata did not touch upon supply issues that have continued to affect Wii sales almost two years after its launch.

Screen Digest analyst Piers Harding-Rolls said Nintendo were proving to be very determined and targeted in their approach. “They are very good at designing hardware and the production line of content; they have got a knack of producing great content and if they keep doing that, they keep innovating.” [BBC NEWS]

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